A trading name of Nordic Hospitality Oy
Researching AI Tools for Destination Organisations
Global DMO Services is a research and development initiative examining how artificial intelligence tools can support destination marketing and management organisations, convention bureaus, professional congress organisers, and national tourism organisations. The work focuses on responsible AI adoption, governance frameworks, and practical tool evaluation for the destination sector. The primary output of this work is the destinationready.ai member community.
The initiative
What Global DMO Services does
AI Tool Research
We evaluate artificial intelligence tools against the specific operational, governance, and ethical requirements of destination organisations. Our assessments inform the curated tool directory at destinationready.ai.
Governance Frameworks
We develop practical frameworks for responsible AI adoption in the destination sector, including the AIRETT diagnostic — the AI Readiness and Ethical Targeting Toolkit. AIRETT helps destination organisations understand their current readiness before deploying AI tools.
Sector Knowledge
We contribute to the destinationready.ai community by sharing research findings, tool evaluations, and practice guidance with destination professionals worldwide.
The research output
The research output: destinationready.ai
destinationready.ai is a free pilot member community for destination marketing and management professionals, convention bureaus, and professional congress organisers. It provides the AIRETT diagnostic, an AI tools directory, strategy templates, and a peer knowledge exchange — all grounded in the research conducted by Global DMO Services.
Join the free pilot →